Scarlett Background

carlett Jewellery was established by Sarah Fenton in London in 1998.   The company is named after Scarlett O’Hara, whose romance and spirit inspired the award-winning British designer. 

The Scarlett spirit is the emotive message behind the jewellery. Collectors love the attention to detail and the personal meanings of the designs. Many feature engraved inspirational messages. The talismanic element is an essential part of Scarlett's unique identity and many collections are supplied with meaning cards tucked inside the box.




Sarah studied jewellery design at Sir John Cass after discovering a love of making things at an early age.  Tempted by other disciplines, Sarah choose jewellery because of the deep-rooted meaning it has to the wearer… 

“You only have to think of your wedding rings or first charm bracelet to appreciate the emotion that’s evoked by jewellery.  I’m an eternal romantic so I design around the landmarks of life”
Sarah Fenton, Designer

Scarlett began with a market stall at Portobello then moved on to Spitalfields. Eventually the early morning starts were left behind as shops began to order.  By 2007, the collection was stocked in over 70 stores nationwide, including Harvey Nichols.  Scarlett relocated to Brighton and 2008 ushered in the 10th year anniversary.  To celebrate, Sarah designed a new collection, which received an acclaimed response and doubled mail order sales. 

Scarlett was one of the first jewellery labels to be featured in Red magazine’s shopping pages in 1999, and overwhelming requests from readers prompted Sarah to develop the mail order side of the business.  The enduringly popular, ‘Red Hot Bracelet’ was named in recognition. 

Interestingly of everything, Sarah most enjoys hearing peoples stories about their jewellery – whether old or new.  The time a lady asked for a bangle with over 30 hearts…  She wanted        each heart engraved with an individual year - she had lost her husband so wanted the bangle       to remember their years together.  She would often find herself reaching for a heart and reminiscing over time they spent together in that particular year. 







Awards

Shell Livewire Young Entrepreneur of the Year: worldwide energy giant Shell awarded Sarah first prize in their search for London’s " 1999 Young Entrepreneur of the Year"

Retail Jeweller Alternative Retailer of the Year: Scarlett enterprise resulted in an award from Retail Jeweller, the UK’s jewellery trade magazine. Scarlett was awarded the title of "2001 Alternative Retailer of the Year" in recognition for her outstanding level of customer service and innovative approach to business.

Gift of the Year award: June 2010 saw Scarlett reaching the finals of "Gift of the Year" award from the British Giftware & Jewellery Federation for her 'Traveller Keep Safe Charm